Published: Fri, April 28, 2017
IT&Software | By Jimmie Castillo

Nintendo Switch sales expected to hit 13 million by April 2017

The creator of the iconic Super Mario character launched the Switch in March and said it sold 2.74 million of the consoles in that month alone. The company claims that it expects to sell 10 million units in its current financial year, meaning it expects to have sold nearly 13 million total by April. In fact, the Switch is selling so well that Nintendo has boosted its sales forecast for the year, expecting to sell another ten million units before the end of March 2018.

He said one of the reasons behind the strong start is that unlike its predecessor Wii U, the Switch has a long list of titles made by independent studios as Nintendo has made the new console compatible with popular game engines publicly available to developers from the start.

Nintendo didn't release sales figures for 1-2 Switch, its other in-house launch game, aimed at groups of players in party-style settings and arguably much more representative than Zelda of the Switch's platform uniqueness. "If the 10 million target is achieved. that means the sales momentum would be close to the Wii", Nintendo's most successful console ever. Not one of the best Nintendo games in years, but one of the best games - period - released in the last decade.

Nintendo shared their latest earnings report for fiscal year ended March 31, with plenty to show for their recent performance. The Switch console has generated buzz as well, but software and games can make it or break it. Factor in Wii U version sales, which add 1.08 million to the tally, and Zelda's numbers soar to 3.84 million units.

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Amiibo sold 9.1 million figures and 9.3 million cards for the entire fiscal year.

Nintendo president Tatsumi Kimishima stated that he expects the company to pull in $6.7 billion in revenue and $404 million in net profit, with this profit being affected by the company ramping up its marketing budget for the Switch.

The projected Yen65 billion operating profit, if realized, would be the highest since the year ending March 2011.

Mr. Kimishima said Nintendo would be spending more this year on promotion to sell the Switch, putting a drag on operating profit. We will release Splatoon 2 in July. Going forward in the smart-device business, Nintendo plans to expand in this particular sector thanks to the experience gained so far by providing new mobile games while continuing to support those that have been already released.

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